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Why do companies look for online advertising experts?
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Written by Natalie Barresi

Branded Content Creator

What is a digital marketing specialist?

We live in a digital world, meaning that almost everything exists online in order to reach people. Digital marketing allows companies to attract consumers digitally without needing to use traditional marketing tactics.

 A digital marketing specialist is someone who creates marketing campaigns and strategies but in a digital format. They are responsible for the promotion of a website through online tools.

What is the role of a digital marketing specialist? 

The responsibilities of a digital marketing specialist include the following:

            • Provide companies with solutions to maximize their sales.
            • Design and execute online marketing campaigns.
            • Manage websites and publish content to increase site traffic.  
            • Work with graphic designers to create creative visuals for digital campaigns.
            • Analyze data to optimize campaigns.  
            • Prepare presentations and reports to demonstrate results, such as specific KPI objectives, amount of conversions and number of potential customers created.
            • Design specific marketing methodology through inbound, outbound, and content marketing.

What makes a great digital marketing specialist? 

If you want to be successful in this field, you’ll have to be creative to come up with innovative ideas for brand initiatives. Great digital marketing specialists are curious and analytical.

They are experts in customer behavior. These specialists are constantly up to date on the latest market trends in their sector.  

A successful digital marketing specialist is able to articulate their ideas clearly and with great detail. They also have the ability to enhance the company’s brand image through both written and visual content.

If you can hold yourself accountable and work with others to achieve team goals then you will triumph as a digital marketing specialist.

Why do companies look for digital marketing specialists?

Advertising in a traditional way isn’t a priority for companies anymore. The main focus has gone to creating useful content that users can access easily online. 

A digital marketing specialist identifies a target audience and brings awareness to a brand, service or product. This allows them to communicate more effectively through digital platforms and reach a wider audience. 

Through effective online marketing campaigns, these specialists can help complete business goals. They evaluate the consumer needs and create campaigns that align with new trends.

What skills do I need for digital marketing?  

A digital marketing specialist needs to have a diverse set of abilities. For starters, they need to understand social media, organic searches, analytics and email marketing.  

Also, it’s important for them to have a great understanding of SEO, PPC (pay per click) and CRO (conversion rate optimization) in order to increase the amount of people that visit the company site and then either buy a product or request a company’s service.  

Additionally, it is important to have experience in digital public relations as this relates to the development of an online presence through press notes, brand exposure, and other initiatives to raise awareness about the company.  

Other skills include:

          • Ad copywriting.
          • Time management and organizational skills.  
          • Be able to communicate and present information well.
          • Ability to come up with innovative ideas.
          • Know how to plan and generate a marketing strategy.
          • Up to date knowledge of trends and algorithm changes.
          • Able to develop and advocate a social brand.

Is coding required for digital marketing?

Coding is helpful but not required for this role. Knowing programming languages can allow a digital marketer to create their own design and make changes to preexisting web designs,

Plus, it makes it easier for developers and marketing specialists to communicate as their jobs go hand in hand.

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